Sticks and Stones was a ground-up, branding and packaging assignment. I went straight to the stomach and used a friend’s Caramel Corn recipe and added salty pretzel sticks, just like the kind my mom would give me in my lunch. The end result was an addicting salty caramel popcorn crunch. I designed the boxes and package to give it an old school, drive in, kind of feel. It worked, and it was delicious.
